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September 21, 2015 2:03 am
When it comes to Fantasy Football, don’t count women out. According to a recent poll by Leger, The Research Intelligence Group, approximately one-quarter of this year’s Fantasy Football players will be women.
"We're seeing a small, steady trend showing the rate that women are playing Fantasy Football is growing faster than that among Fantasy Football players in general," says Leger Senior Account Manager Lance Henik.
In what could be considered a surprise finding, most of the women who play Fantasy Football are older than their male counterparts. According to the poll, the average ages of Fantasy Football players among men and women are approximately 38 and 39 years of age, respectively. To that end, more than half (59 percent) of male players are between 18 and 39 years of age, while the majority of female players (72 percent) are in the 30- to 49-year range.
Men, however, continue to be more entrenched in Fantasy Football play than women. The poll indicated that men are still more likely to participate in multiple leagues or teams when compared to women. Approximately two-thirds of men (66 percent) who are going to play Fantasy Football plan on joining two or more leagues; among women, this drops down to half.
Source: Leger, The Research Intelligence Group
Published with permission from RISMedia.